Automotive Marketing Solutions : Ansira

Brand equity is the primary focus for the Original Equipment Manufacturer (OEM) or our Tier 1 automotive client when it comes to their network of dealers and retailers. Ensuring that this distributed network is efficient, effective, and using co-op fund and incentives to better their consumer engagement helps marketing messages to connect at the local level – driving sales and revenue for both the OEM and the dealer.

• Asset Management and Campaign Customization
• Dealer Co-op Marketing Fund Management and Automotive Co-op Management 
• Brand Compliance
• Automotive Co-op Advertising 
• Sales Incentives and SPIFs
• Dedicated Program Support

The function of AdGroups within automotive is where multiple dealers are joined as a co-op or group, commonly referred to as Tier 2 automotive. These groups are highly focused on creating demand and typically pool advertising budgets for increased scale and buying power.

• Dynamic Creative Engaging Consumers with a Tailored Message
  
• Digital Strategist Engagement
• Cross-vendor Reporting Dashboard Experience