TECHNOLOGY
SOLUTIONS TO POWER MORE PARTNER SALES
Partner Experience
Unify disjointed channel partner marketing programs into one partner experience with channel marketing software for all programs and regions, sales enablement, and virtual and in-person training
Global Scale
Support partners globally, in 11 languages and local currency, at any time with Ansira's partner marketing platform
Increase Partner Satisfaction
Increase partner engagement and program utilization by enabling partners of different marketing maturity levels with channel sales & marketing solutions
Unified Program Data
Improve partner marketing automation with program analytics and consolidation of disparate program data sources
OUR WORK FOR TECH CLIENTS
Program Designed to Stop Fund Leakage and Unify a Disjointed Partner Program
CONSOLIDATED PARTNER LOYALTY PROGRAM: We designed, architected, and implemented a partner loyalty incentives reward program that includes management integration for a leading global technology company with hardware, cloud, and services offerings.
As their channel loyalty solutions provider, the first step, in collaboration with the client, was to consolidate and automate over 60 data sources down to 4. This critical step ensured proper controls, risk mitigation and enabled a total reengineering of reward and incentive calculation processes to improve client and partner analytics.
The next step was to design and architect a unified partner experience that combined what once were separate MDF, Rebate/Incentives, and Loyalty Reward programs into a single customized user interface for partners.
Today the program runs with the aid of an end-to-end administration workflow and includes global customer service in 14 languages, as well as managing and facilitating partner payments in local currency.
As their channel loyalty solutions provider, the first step, in collaboration with the client, was to consolidate and automate over 60 data sources down to 4. This critical step ensured proper controls, risk mitigation and enabled a total reengineering of reward and incentive calculation processes to improve client and partner analytics.
The next step was to design and architect a unified partner experience that combined what once were separate MDF, Rebate/Incentives, and Loyalty Reward programs into a single customized user interface for partners.
Today the program runs with the aid of an end-to-end administration workflow and includes global customer service in 14 languages, as well as managing and facilitating partner payments in local currency.
Maximizing the Power of In-Person Events to Drive Leads and Attributed Revenue
FIELD MARKETING TEAMS CRAVE LOCAL PROGRAM ACCOUNTABILITY: Events have long been a tentpole strategy to drive sales pipeline in the technology industry. That said, these same events are incredibly difficult to consistently execute in terms of enterprise brand presentation, local/regional program accountability, and lead attribution.
Ansira worked with a leading global technology client to implement a standardized approach to align their brand presentation and event-goals across multiple geographies. Most importantly, through the work of our Experiential Event team and Client Partnership team supporting this client’s global partner marketing funding programs, we developed a regionally-optimized lead management approach to efficiently collect, evaluate, and work event-driven leads in a more standard and accountable manner.
The evolved event model enabled the client to realize net-positive revenue for their Field Marketing team.
Ansira worked with a leading global technology client to implement a standardized approach to align their brand presentation and event-goals across multiple geographies. Most importantly, through the work of our Experiential Event team and Client Partnership team supporting this client’s global partner marketing funding programs, we developed a regionally-optimized lead management approach to efficiently collect, evaluate, and work event-driven leads in a more standard and accountable manner.
The evolved event model enabled the client to realize net-positive revenue for their Field Marketing team.
Points Program With Customized Resources to Generate Leads To, Through, and With the Brand
ACCELERATE PARTNER MARKETING MATURITY: Often, the “marketing” part of through channel marketing is a one-size-fits-all proposition. Given the dynamic nature of partner ecosystems, which today consist of transacting and non-transacting partners, those in the technology industry must find effective and easy go-to-market partner marketing solutions for their indirect sellers.
Ansira created a program for a leading technology corporation which manufactures computer software, personal computers, consumer electronics, and offers related services to provide improved efficiencies. Our through channel marketing software scales partner marketing delivery and provides visibility into how partners were representing the enterprise brand alongside their services.
The Ansira solution digitally transformed tools and processes for the client, and their partner ecosystem.
Client-side teams are now able to create unique assets that are efficient and compelling for the partner to use, without needing manual templates. Brand compliance and usage is transparent.
Ansira created a program for a leading technology corporation which manufactures computer software, personal computers, consumer electronics, and offers related services to provide improved efficiencies. Our through channel marketing software scales partner marketing delivery and provides visibility into how partners were representing the enterprise brand alongside their services.
The Ansira solution digitally transformed tools and processes for the client, and their partner ecosystem.
Client-side teams are now able to create unique assets that are efficient and compelling for the partner to use, without needing manual templates. Brand compliance and usage is transparent.
SERVICES LED, TECHNOLOGY POWERERED
CHANNEL FUNDS MANAGEMENT
Motivating partner loyalty to enable the best market activation for your brand has never been more important to technology industry growth. As a top channel marketing agency, we work with you to design, manage, and distribute channel funds for your partners while enabling you to gain insights into channel partner activities, so you can better plan, track, and evaluate spending.
At Ansira, we tap into our strategic alliances to architect a B2B loyalty experience that is services led, integrated with SaaS loyalty and fulfillment engines, and supported by our proprietary Ansira Edge Technology SuiteSM funds management, channel incentive, module. Our funds management module creates a unified partner experience for those participating in MDF, Rebate/Incentives, and Loyalty Reward programs. With the combined solution of loyalty, incentive, and fund management technology, coupled with dedicated service and support, we deliver a modern approach to help you achieve your channel funds goals.
- Channel Incentives: Points, Incentives, Rewards, and Rebates
- Channel Funds: MDF Claim and Payment Integration and Co-op Advertising Programs
- Loyalty Program Tracking and Performance Reporting
- Sales Performance Incentive Funds (SPIFs)
- Sales Compensation
- Bonuses
- Global Payment Processing
At Ansira, we tap into our strategic alliances to architect a B2B loyalty experience that is services led, integrated with SaaS loyalty and fulfillment engines, and supported by our proprietary Ansira Edge Technology SuiteSM funds management, channel incentive, module. Our funds management module creates a unified partner experience for those participating in MDF, Rebate/Incentives, and Loyalty Reward programs. With the combined solution of loyalty, incentive, and fund management technology, coupled with dedicated service and support, we deliver a modern approach to help you achieve your channel funds goals.
EXPERIENTIAL MARKETING
From in-market events to virtual programs to grass-roots activations, we at Ansira can build the experiences that drive partner leads and overall program engagement. By focusing intently on your distributed ecosystem's needs and desires, we can produce unexpected, welcome engagements, on your behalf that your attendees will talk about long after the event has concluded.
- Event Planning and Logistics (virtual and physical)
- Pre/During/Post-event Communications Planning and Execution
- Venue Sourcing and On-site Activation
- Inventory Management
CHANNEL ENABLEMENT
Partners today have differing marketing maturity levels which often leads to varying degrees of success in go-to-market campaign activation. It’s not only your partner's brand reputation on the line, but yours too. The Ansira Edge campaign activation module is a proprietary partner marketing solution technology that automates and digitally transforms tools and processes to equip your partners with consistent, on-brand messages to drive pipeline leads and bookings, increase won/closed opportunities, and retain existing contracted clients.
- Frictionless Partner Experience for Through Channel Marketing Automation
- Traditional and Digital Campaign Management
- Static and Customizable Marketing Asset Management
- Lead Management
- Advanced Two-Way Integrations/APIs
- Predictive and Prescriptive Analytics
- Customized Subscription Management
- Security and Compliance
- Global Dedicated Support Teams
INSIGHTS
Research and insights to help you scale your business outcomes.
Channel Incentive Management Report
Research
Ansira named a Strong Performer in The Forrester Wave™: Channel Incentive Management, Q1 2022 assesses providers based on current offerings, strategy, and market presence to help brands select the right partner for their needs.
Ansira named a Strong Performer in The Forrester Wave™: Channel Incentive Management, Q1 2022 assesses providers based on current offerings, strategy, and market presence to help brands select the right partner for their needs.
Channel Insights: Partners are People
Webinar
Hear Ansira experts discuss recent innovations that are making big impacts, why you need to view partners as people to really have a successful incentives program, and what we've seen with tech clients that could translate to other verticals.
Hear Ansira experts discuss recent innovations that are making big impacts, why you need to view partners as people to really have a successful incentives program, and what we've seen with tech clients that could translate to other verticals.
