Industries Finance & Insurance

COMMUNICATE CHANGE. EDUCATE. INCREASE USAGE: Complex targeting strategies, multi-pronged communication goals, and messaging sequences are the norm in the financial services and insurance category.

Ansira worked with a leading financial services client to help them roll out their enhanced credit card offering, covering a total of five card options. Email marketing was the perfect complement to surround their target audiences and communicate the changes, educate on the benefits and rewards of the new card offerings, and increase card usage across the board. Through a strategic messaging matrix, tip-style content, and dynamic content, custom emails and landing pages encouraged cardholders to take advantage of cash back and points features.

CROSS-CHANNEL MESSAGING & ASSETS TO INFORM THE BUYER JOURNEY: Making healthcare decisions is often complex. Even more so for those who retire and seek options to supplement their Medicare coverage. Simplifying the decision process is imperative for the individual seeking coverage, and the provider offering plan options in the highly competitive healthcare insurance space.

Through a partnership between AARP and a market-leading insurance provider, Ansira provided a multi-faceted solution that simplified and informed the target audience, utilized a new process for complex ad versioning and dynamic creative delivery, and drove qualified leads to the desired destination. The team was also responsible for updating the look and feel of ad creative, messaging, and developing an anchor asset; a downloadable decision guide which served as the main engagement driver of the campaign.

As audiences have become more fragmented and advertising channels more plentiful, many brand marketers have been left with outdated processes and approaches for operationalizing their advertising and customer engagement experiences. A design system is a complete set of standards intended to manage design at scale using reusable components and patterns.

Ansira has a team of incredible user experience professionals ranging from visual designers, UX/UI designers, design researchers, insight directors, and user experience platform specialists who help brand clients bring exceptional consumer and customer experiences to life.

For one of our insurance industry clients, we pulled all those subject matter experts mentioned above, and a few more, together. We did this to create a single source of truth in the form of a Brand & Digital Experience Guide and a cross-channel design system for activation of various message types to multiple stakeholder groups of internal employees, partners, and direct-to-consumer customers. The outputs were created only after the team lead an in-depth process that included an existing brand and asset audit, definition of the design language, and the development of a pattern library or common design elements. Documenting guidelines and how and when to use the design elements was the last step by the team, but the first step by the brand to keep multiple stakeholders aligned and customer delight high.