LEADERSHIP
OUR EXECUTIVE TEAM
PAUL TIBBITT
Chief Executive Officer
As Ansira CEO, Paul leads a team of 1200+ global marketing practitioners and is responsible for growing Ansira’s diverse set of solutions and marketing services across key industry verticals. The company's unique approach for clients who operate a distributed sales model in delivering impactful customer experiences across media and adtech, digital marketing, CRM and loyalty, and channel partner marketing is aided by his proven track record of fostering client success, go-to-market and sales strategies, and organizational excellence.
Before joining Ansira, Paul previously served as Global President at CJ, the leading affiliate platform and network, connecting 3,500+ global brands across retail, travel, finance, and network and home services with billions of online consumers every day by facilitating productive partnerships with millions of publishers and content creators in a pay-for-performance model. The business was successfully acquired by Publicis Groupe, as part of Epsilon in 2019 where Paul also served as CEO of Performics. Paul graduated from Clark University with a BA in Psychology, followed by an MBA in Marketing. He lives outside of Boston in Concord, MA with his wife and three sons and has turned his collegiate baseball career into a passion for coaching.
As Ansira CEO, Paul leads a team of 1200+ global marketing practitioners and is responsible for growing Ansira’s diverse set of solutions and marketing services across key industry verticals. The company's unique approach for clients who operate a distributed sales model in delivering impactful customer experiences across media and adtech, digital marketing, CRM and loyalty, and channel partner marketing is aided by his proven track record of fostering client success, go-to-market and sales strategies, and organizational excellence.
Before joining Ansira, Paul previously served as Global President at CJ, the leading affiliate platform and network, connecting 3,500+ global brands across retail, travel, finance, and network and home services with billions of online consumers every day by facilitating productive partnerships with millions of publishers and content creators in a pay-for-performance model. The business was successfully acquired by Publicis Groupe, as part of Epsilon in 2019 where Paul also served as CEO of Performics. Paul graduated from Clark University with a BA in Psychology, followed by an MBA in Marketing. He lives outside of Boston in Concord, MA with his wife and three sons and has turned his collegiate baseball career into a passion for coaching.
JARED SHUSTERMAN
President
Jared Shusterman is the President of Ansira and focuses on driving strategic planning processes, development, and supporting the execution of the company vision and corporate development initiatives, including product strategy and technology investment prioritization.
Prior to Ansira, Jared was the Founder and CEO of SproutLoud, a Brand-to-Local enablement company which Ansira acquired in July of 2024. Jared's background started at Thomas Weisel Partners internet and online advertising investment banking practice in San Francisco. Jared graduated with a B.A. in Finance and Marketing from the McIntire School of Commerce at the University of Virginia and has an MBA from the Kellogg School of Management at Northwestern University. Jared is a member of the Young Presidents’ Organization (YPO) and founded the Fort Lauderdale Chapter. He lives in Fort Lauderdale, FL with his wife and three young sons and enjoys skiing and traveling with his family.
Jared Shusterman is the President of Ansira and focuses on driving strategic planning processes, development, and supporting the execution of the company vision and corporate development initiatives, including product strategy and technology investment prioritization.
Prior to Ansira, Jared was the Founder and CEO of SproutLoud, a Brand-to-Local enablement company which Ansira acquired in July of 2024. Jared's background started at Thomas Weisel Partners internet and online advertising investment banking practice in San Francisco. Jared graduated with a B.A. in Finance and Marketing from the McIntire School of Commerce at the University of Virginia and has an MBA from the Kellogg School of Management at Northwestern University. Jared is a member of the Young Presidents’ Organization (YPO) and founded the Fort Lauderdale Chapter. He lives in Fort Lauderdale, FL with his wife and three young sons and enjoys skiing and traveling with his family.
GARY PAK
Chief Operating Officer
As Ansira COO, Gary is responsible for delivery operations and processes, and leads the services teams supporting the company’s proprietary technology platforms, including India operations, and the channel partner marketing support team.
Prior to joining Ansira, Gary was President of CSC Generation where he led business operations including product, engineering, back office, and marketing operations. During his time at CSC, he also served as CEO and President of One Kings Lane, a CSC portfolio company where he oversaw the brand's P&L and led strategic planning and execution. Prior to CSC, Gary was a founding executive and COO for Centerfield where he led global business operations and helped grow the company to over 2500 employees over the span of 12 years. Gary has a bachelor's degree from the University of Illinois and is currently based in the Los Angeles area with his wife and two daughters. In his free time, Gary enjoys spending time with his family and occasionally sneaking away for a round of golf.
As Ansira COO, Gary is responsible for delivery operations and processes, and leads the services teams supporting the company’s proprietary technology platforms, including India operations, and the channel partner marketing support team.
Prior to joining Ansira, Gary was President of CSC Generation where he led business operations including product, engineering, back office, and marketing operations. During his time at CSC, he also served as CEO and President of One Kings Lane, a CSC portfolio company where he oversaw the brand's P&L and led strategic planning and execution. Prior to CSC, Gary was a founding executive and COO for Centerfield where he led global business operations and helped grow the company to over 2500 employees over the span of 12 years. Gary has a bachelor's degree from the University of Illinois and is currently based in the Los Angeles area with his wife and two daughters. In his free time, Gary enjoys spending time with his family and occasionally sneaking away for a round of golf.
RUDY GONZALEZ
Chief Financial Officer
As Ansira CFO, Rudy oversees and manages finance, accounting, and legal across the full Ansira enterprise. He has more than 20 years of financial experience, serving in multiple CFO roles at companies including Amphora Inc and Strategic CFO LLC where he developed expertise in corporate finance, team leadership, financial planning, budgeting, strategic execution, process improvement, and turnaround scenarios. Most recently, Rudy served as CFO of CROSSMARK where he directed vision, strategy, and execution for all facets of corporate finance and accounting. In that role his scope of responsibility included financial planning and analysis, investor relations, payroll, treasury operations, tax, risk management, and facilities. Rudy lives with his family in the Dallas-Fort Worth Metroplex, is the Chair, External Relations for FEI Dallas, and is a graduate of the Mays Business School – Texas A&M University.
As Ansira CFO, Rudy oversees and manages finance, accounting, and legal across the full Ansira enterprise. He has more than 20 years of financial experience, serving in multiple CFO roles at companies including Amphora Inc and Strategic CFO LLC where he developed expertise in corporate finance, team leadership, financial planning, budgeting, strategic execution, process improvement, and turnaround scenarios. Most recently, Rudy served as CFO of CROSSMARK where he directed vision, strategy, and execution for all facets of corporate finance and accounting. In that role his scope of responsibility included financial planning and analysis, investor relations, payroll, treasury operations, tax, risk management, and facilities. Rudy lives with his family in the Dallas-Fort Worth Metroplex, is the Chair, External Relations for FEI Dallas, and is a graduate of the Mays Business School – Texas A&M University.
DESIREE TOTO
Chief Product and Technology Officer
As Chief Product and Technology Officer, Desiree oversees product, engineering, and enterprise IT for Ansira. Desiree has over 20 years of experience working in the digital media space, most recently serving as Senior Vice President of Product & Operations at CJ. There she led a global team of product and support operation managers focused on delivering and implementing innovative products and solutions. She was also responsible for technical operations, which included streamlining and transforming systems to improve efficiency and boost productivity. Desiree is a graduate of Clark University where she earned a bachelor’s degree in both marketing and studio arts. Born and raised in Massachusetts, Desiree and her family enjoy taking full advantage of all the outdoor activities including gardening in the spring, surfing in the summer, hiking in the fall, and snowboarding in the winter.
As Chief Product and Technology Officer, Desiree oversees product, engineering, and enterprise IT for Ansira. Desiree has over 20 years of experience working in the digital media space, most recently serving as Senior Vice President of Product & Operations at CJ. There she led a global team of product and support operation managers focused on delivering and implementing innovative products and solutions. She was also responsible for technical operations, which included streamlining and transforming systems to improve efficiency and boost productivity. Desiree is a graduate of Clark University where she earned a bachelor’s degree in both marketing and studio arts. Born and raised in Massachusetts, Desiree and her family enjoy taking full advantage of all the outdoor activities including gardening in the spring, surfing in the summer, hiking in the fall, and snowboarding in the winter.
CHIP CRANE
EVP, Business Development
As EVP, Business Development, Chip is responsible for new business growth for the organization. Chip is an accomplished SaaS and services sales contributor and leader with both small and large enterprises. He previously served as Executive Vice President of Growth at Performics, a Publicis Groupe agency, where he revitalized their new business team strategy which resulted in tripling the team’s closing rate within six months and helped the team secure the highest net-new revenue in agency history in 2022. Chip is a graduate of Louisiana State University. In his free time, he enjoys spending time with his family, cooking, fly fishing, and working with his local Habitat for Humanity.
As EVP, Business Development, Chip is responsible for new business growth for the organization. Chip is an accomplished SaaS and services sales contributor and leader with both small and large enterprises. He previously served as Executive Vice President of Growth at Performics, a Publicis Groupe agency, where he revitalized their new business team strategy which resulted in tripling the team’s closing rate within six months and helped the team secure the highest net-new revenue in agency history in 2022. Chip is a graduate of Louisiana State University. In his free time, he enjoys spending time with his family, cooking, fly fishing, and working with his local Habitat for Humanity.
CATIE CRYDER
EVP, Media
As EVP, Media, Catie is responsible for driving operational excellence in Ansira's media practice, providing media thought leadership to clients and teams, and partnering with Product on the company's ad-tech roadmap. Catie has a deep media background, serving most recently as Chief Operations Officer at Pinnacle Advertising. There she led a combined media team that planned, bought, optimized, and analyzed across all media channels. She brings both automotive and non-automotive client experience, supporting clients like Honda, Gander Outdoors, Garrett Popcorn Shops, and WeatherTech. Catie is a graduate of Lewis University where she earned a Bachelor of Arts in Broadcast Journalism and Broadcast Marketing. Catie lives on a small ranch outside of Chicago with her 17 chickens and two rescue dogs and loves to spend time gardening. She’s an avid traveler and bourbon enthusiast, and tends to cook very generous meals for her house guests – everyone always leaves with leftovers!
As EVP, Media, Catie is responsible for driving operational excellence in Ansira's media practice, providing media thought leadership to clients and teams, and partnering with Product on the company's ad-tech roadmap. Catie has a deep media background, serving most recently as Chief Operations Officer at Pinnacle Advertising. There she led a combined media team that planned, bought, optimized, and analyzed across all media channels. She brings both automotive and non-automotive client experience, supporting clients like Honda, Gander Outdoors, Garrett Popcorn Shops, and WeatherTech. Catie is a graduate of Lewis University where she earned a Bachelor of Arts in Broadcast Journalism and Broadcast Marketing. Catie lives on a small ranch outside of Chicago with her 17 chickens and two rescue dogs and loves to spend time gardening. She’s an avid traveler and bourbon enthusiast, and tends to cook very generous meals for her house guests – everyone always leaves with leftovers!
KELLY JACXSENS
Head of Client Partnership & Engagement
As EVP, Head of Client Partnership and Engagement, Kelly leads the Client Partnership team who oversee our largest and most critical clients. She has more than 15 years of experience in marketing and advertising and has led client account teams responsible for diverse portfolios across multiple industries. She has a demonstrated track record of success with integrating organizations and building and reorganizing teams, and she has a client-first approach geared towards organic growth and lasting client relationships. Kelly is a graduate of Loyola University Maryland with a Bachelor of Arts, Communications, Advertising. Kelly is a southern transplant with northern roots, has three young children with her husband Paul, and enjoys running, tennis, and cheering on the baseball and softball fields each weekend.
As EVP, Head of Client Partnership and Engagement, Kelly leads the Client Partnership team who oversee our largest and most critical clients. She has more than 15 years of experience in marketing and advertising and has led client account teams responsible for diverse portfolios across multiple industries. She has a demonstrated track record of success with integrating organizations and building and reorganizing teams, and she has a client-first approach geared towards organic growth and lasting client relationships. Kelly is a graduate of Loyola University Maryland with a Bachelor of Arts, Communications, Advertising. Kelly is a southern transplant with northern roots, has three young children with her husband Paul, and enjoys running, tennis, and cheering on the baseball and softball fields each weekend.
KATIE SWEET
EVP, Head of Talent
As EVP, Head of Talent, Katie is responsible for shaping and driving Ansira’s global people and culture strategy, including talent acquisition, employee engagement, learning & leadership development, total rewards, and diversity, equity & inclusion efforts. Katie has over 20 years of experience in high-growth, restructuring, enterprise transformation, and M&A environments and previously held positions at Deloitte, Essilor, and Neiman Marcus. Katie is a hands-on, strategic HR leader with a proven ability to drive organizational success and foster positive employee experiences. Katie is a graduate of Western Michigan University where she received her Bachelor of Business Administration. In her spare time, Katie is a proud twin mom who also enjoys traveling, hiking, and exercising her green thumb as a gardener and plant lover!
As EVP, Head of Talent, Katie is responsible for shaping and driving Ansira’s global people and culture strategy, including talent acquisition, employee engagement, learning & leadership development, total rewards, and diversity, equity & inclusion efforts. Katie has over 20 years of experience in high-growth, restructuring, enterprise transformation, and M&A environments and previously held positions at Deloitte, Essilor, and Neiman Marcus. Katie is a hands-on, strategic HR leader with a proven ability to drive organizational success and foster positive employee experiences. Katie is a graduate of Western Michigan University where she received her Bachelor of Business Administration. In her spare time, Katie is a proud twin mom who also enjoys traveling, hiking, and exercising her green thumb as a gardener and plant lover!
