Tier 1 Automotive marketing for dealerships : Ansira

$45M unmeasured media trade spend savings | 100% retailer participation in annual OEM philanthropic event

LOCAL MARKETING ACTIVATION CAPITALIZING ON CO-OP FUNDS: For decades and counting, Ansira has helped a leading automotive OEM tackle trade fund program challenges such as unmeasured media spend, low partner satisfaction, and lack of transparent visibility.

Through new processes and one comprehensive dealer/retailer portal destination, users from across corporate, sales, retailers and retailer agency partners were able to access all channel co-op funds, see reporting, advertising intelligence, review program guidelines, and activate assets and campaigns to market at the local level. Once manual and time-consuming tasks of co-op claim, proof-of-performance, and approval processes, were made easy with a modern and advanced UI/platform, workflow automation, and integrations. 

1400 active partners | $6.5M in payments processed | 800+ support calls managed annually

MODERN REWARDS PROGRAM TO DRIVE GROWTH: It’s more common that one would think to have aspects of channel partner marketing programs still being tracked and managed on a spreadsheet. Ansira works with clients every day to help them modernize and evolve their partner marketing and fund programs.

For one such automotive-adjacent client, we moved a key rebate and reward program construct into a modern web-based portal experience. This web-based portal experience serves as a bridge between associate dealers and client distributors to help foster wholesale loyalty and greater visibility for the distributor ecosystem. The tiered incentives-based program includes quarterly and annual rebates ranging from point-of-sale kits, to co-op marketing funds, travel vouchers, outdoor signage and more. The more units purchased, the greater the reward for the associate distributor, distributor, and bottom line of the client. 

98% of dealers utilized pre-approval process | 55% of dealers take compliance action before strike

PARTNERS ARE PEOPLE: Your dealers and auto retailers are your partners; they are people too. Ansira worked with a leading automotive OEM to ensure their dealers had the resources they needed to take full advantage of the co-op program across Sales & Marketing, CPO, Parts & Service, and Accessories.

Through a recurring newsletter, dealers are informed of common program compliance infractions and the steps that can be taken to avoid making the same error. Additionally, campaign assets created in the client Channel Engagement portal, accessible to dealers by role-hierarchy, are automatically sent through a pre-approval review process and those approvals are turned around in one (1) business day.

If program infractions are noted, Ansira and the client worked together to implement a process to allow the dealer to make updates within a set time frame to remain in compliance and avoid a strike against their dealership. Open communication, quick turnaround timeframes, and an engaged support team ensures dealers get what they need, with a human touch.